Avoiding Over-Produced Brand Videos
Start your career as color grading editor
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Choosing the right color software
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Creating your viewing environment
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Conclusion
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In the race to impress and showcase as much flash as possible, some brands overdo their production and post-production efforts. We all instinctively know what trying too hard looks like when we see it: endless animations, multiple camera tricks, exhaustive editing, and perfectly rehearsed/overacted scripts. Sure, they may fancy themselves as blockbuster-style producers, but it is not necessarily effective.
Like a restaurant with kitschy decor everywhere, street signs, talking moose heads, etc., when branded video content feels more like an excited 14-year-old cutting a flashy trailer than a conversation, it risks alienating the very audience it’s trying to engage.
Audiences today are well-versed in the distinction between earnest and cheesy production value. They prefer connection and relatability over flashy, overstimulated execution. If a video feels overly engineered, viewers can sense it. They may appreciate the craftsmanship, but they won’t feel the authenticity that builds trust.
Branded Video Content: Authenticity > Overproduction
Branded video content works best when it appears professional yet feels relatable. That doesn’t mean avoiding polish or avoiding professional video production altogether; it means applying it with intention. Clean visuals and crisp audio matter, but they should serve the story, not overshadow or distract from it.
A powerful docuseries or brand video loses its impact if it feels/looks too rehearsed. Similarly, an animation-heavy video loaded with distracting edits might showcase technical ability, but if it lacks a genuine voice, it falls short of its potential. Viewers want and expect honesty. That’s why small imperfections, like a laugh mid-interview or an unplanned detail on set, can actually make branded videos stronger because these cosmic moments of quirkiness remind audiences that they’re watching real people, not just polished marketing.
Branded Video Content and Finding the Right Balance
At Motif Media, we help brands walk that line. Our goal is to keep videos sharp and professional while leaving space for candidness and character. We balance planning with flexibility. The production value should enhance rather than overshadow the message. Even better, a well-produced video can be repurposed for multiple platforms without feeling out of place. It can serve as a brand piece while still holding up in a social feed.
To learn more about what Motif Media does, contact us today to discover our construction videography work and how we’re emerging as one of the top video production companies in Boston.
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