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There’s no shortage of places to put video in the sales funnel anymore; every platform is hungry for some type of motion, regardless of the quality. And now, with AI-generated clips/slop and templated edits flooding the scene, some stakeholders may think distribution is the hard part. It isn’t. The hard part is the generation/capture.

Construction projects rarely happen in convenient cinematic bursts; they span months and sometimes years, moving through phases that may seem repetitive to outsiders but are critical to the build.

Every small business has a story, but the most enduring/interesting ones are built around the community that supports them. People want to buy from brands and contract services that feel local and personal, and above all, connected to their lives. That’s why local business video production can be a powerful tool. 

There’s a tool contractors can use to build credibility with prospects before a project ever begins: construction videography. Transparency is persuasive, especially for someone evaluating bids or comparing firms.