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The truth is, professional video production is about more than just equipment. It’s about expertise, experience, insight, and knowing how to tell the right story in the right way. While we admire the can-do spirit of DIYers, it’s best not to leave your company’s brand presence to amateurs or high school students taking video courses. 

Few things are more distracting than poorly balanced sound, awkward silences, tinny voices, or music that clashes with the tone. All of these audio-execution mistakes can instantly pull people out of the experience.

video content repurposing is not just a smart but an essential move for maximizing brand video production ROI. With the right strategy, one well-executed shoot can power weeks or months of engagement.

Motif Media partnered with Anderson Windows and The Modern Craftsman to create an impactful brand video that showcases not only what Anderson offers from a product perspective but also how its products align with the needs of contractors in the field.

With video marketing, choosing between long-form and short-form content is a decision guided by where you feel you can best connect with your intended audience, but what exactly is the difference between the two video mediums?

Video production is one of the best ways to build trust with your audience, and at Motif Media, we take pride in helping local businesses do just that.