The Audio of Your Story: Why Video Sound Design Matters More Than You Think
Start your career as color grading editor
Id sit donec fermentum quis facilisis sagittis velit pulvinar sollicitudinat dolor aliquam risus ultricies cras tortor est lacus vitae scelerisque ac aliquam rutrum mattis mauris commodo invitaeleo odio amet mi pulvinar in sagittis quis auctor vestibulum quisque tristique sagittis non ullamcorper donec.
- Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
- Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
Choosing the right color software
Vitae congue eu consequat ac felis placerat vestibulum lectus mauris ultrices cursus sit amet dictum sit amet justo donec enim diam porttitor lacus luctus accumsan tortor posuere praesent tristique magna sit amet purus gravida quis blandit turpis dolor sit amet consectur.
At risus viverra adipiscing at in tellus integer feugiat nisl pretium fusce id velit ut tortor sagittis orci a scelerisque purus semper eget at lectus urna duis convallis. porta nibh venenatis cras sed felis eget neque laoreet suspendisse interdum consectetur libero id faucibus nisl donec pretium vulputate sapien nec sagittis aliquam nunc lobortis mattis aliquam faucibus purus in.
Choosing the best computer monitor
At risus viverra adipiscing at in tellus integer feugiat nisl pretium fusce id velit ut tortor sagittis orci a scelerisque purus semper eget at lectus urna duis convallis. Porta nibh venenatis cras sed felis eget neque laoreet suspendisse interdum consectetur libero id faucibus nisl donec pretium vulputate sapien nec sagittis aliquam nunc lobortis mattis aliquam faucibus purus in.
- Neque sodales ut etiam sit amet nisl purus non tellus orci ac
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse
- Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse
Creating your viewing environment
Nisi quis eleifend quam adipiscing vitae aliquet bibendum enim facilisis gravida neque. Velit euismod in pellentesque massa placerat volutpat lacus laoreet non curabitur gravida odio aenean sed adipiscing diam donec adipiscing tristique risus. amet est placerat in egestas erat imperdiet sed euismod nisi.
Varius duis at consectetur lorem donec massa sapien faucibus etivamus arcu felis bibendum ut tristique et egestas quis ccumsan sit amet nulla facilisi morbi orci a scelerisque purus
Conclusion
Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec
With video production, sound is often the unconscious unsung hero or the biggest distraction. You can have stunning visuals and a narrative that viewers appreciate, but viewers notice if your audio is off. Few things are more distracting than poorly balanced sound, awkward silences, tinny voices, or music that clashes with the tone. All of these audio-execution mistakes can instantly pull people out of the experience. It’s not just bad audio; it also ends up being bad branding.
Sound design is as important as the shot composition or video editing work for effective video marketing. Motif Media emphasizes all areas of video production, ensuring that nothing is jeopardized, short-changed, or rushed during post-production. The final video must support the brand’s intended tone and message, not detract from it. Well-produced audio adds significant value to the final cut, whether it's ambient, background music, or subtle sound cues; no brand video is complete without it.
Video Sound Design: Why It Matters in Storytelling
Audio doesn’t just fill space; it helps build the storytelling environment as much as visuals can. The right music builds anticipation, while silence can underscore gravity or intimacy. A clean, clear voiceover builds authority and trust, while natural environmental sounds ground a story in reality. When done well, viewers don’t notice the sound; they just feel it.
The Embarrassment of Bad Audio
There’s nothing more cringeworthy than a brand video with muffled voices, jarring background noise, clipping sound levels, or music that sounds like a royalty-free track from 2005 (cue generic electronic trance mix). Not only does it look unprofessional, but it also undercuts the messaging and makes your brand feel amateur/unpolished.
Our Approach to Sound Design
At Motif, we treat sound design like the editorial layer of storytelling that it is. We make sure that your video doesn’t just look good, but that it sounds right too. When sound design is handled carefully, your brand voice resonates as intended.
Contact our team today to learn more about our sound design/engineering strategies, and let’s get your next video project started.
.jpg)
