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Like a restaurant with kitschy decor everywhere, street signs, talking moose heads, etc., when branded video content feels more like an excited 14-year-old cutting a flashy trailer than a conversation, it risks alienating the very audience it’s trying to engage.

Experienced video production teams know how to work with what they’ve got. When you’re on site and shooting, there’s no point earned for chasing perfection or idealistic views; you sometimes need to make the best out of what you’ve been given in an allotted timeframe.

Now, just because the tool exists, it doesn’t mean everyone is using it correctly. When it comes to construction drone photography/videography, telling a complete story requires more than just top-down views.

There’s something powerful about showing the full arc of a project, from raw dirt to finished structure. That resonates with clients and stakeholders of all types.

Not all video content should be created equally. Where your customer is in their decision-making journey should shape what kind of video they see, what message it delivers, and how it's presented

A great workplace and work environment isn’t built on what industry you’re in; it’s about who you are and how you interact with colleagues and clients alike. That’s the story that company culture videos are uniquely positioned to tell.