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In the race to impress and showcase as much flash as possible, some brands overdo their production and post-production efforts. We all instinctively know what trying too hard looks like when we see it: endless animations, multiple camera tricks, exhaustive editing, and perfectly rehearsed/overacted scripts. Sure, they may fancy themselves as blockbuster-style producers, but it is not necessarily effective. 

Relying solely on DIY video production for high-value campaigns can make a brand look unprepared and careless. Poor lighting, shaky footage, or unclear audio can create an impression of non-professionalism, even when the business itself is professional and capable.

Like a restaurant with kitschy decor everywhere, street signs, talking moose heads, etc., when branded video content feels more like an excited 14-year-old cutting a flashy trailer than a conversation, it risks alienating the very audience it’s trying to engage.

Experienced video production teams know how to work with what they’ve got. When you’re on site and shooting, there’s no point earned for chasing perfection or idealistic views; you sometimes need to make the best out of what you’ve been given in an allotted timeframe.

Now, just because the tool exists, it doesn’t mean everyone is using it correctly. When it comes to construction drone photography/videography, telling a complete story requires more than just top-down views.

There’s something powerful about showing the full arc of a project, from raw dirt to finished structure. That resonates with clients and stakeholders of all types.