Overly polished, overly scripted, overly rehearsed, overly flashy, and simply over-produced—it’s the quickest way to make a brand video forgettable. Viewers don’t want an advertisement; they want a connection.
Great video content doesn’t just happen on set (no matter how natural the final cut presents); it’s sculpted in post-production. Editing is where the raw material transforms into a polished story that resonates with audiences, and when it’s done with craft and a deft hand, the audience doesn’t even think about the work at all.
Short-form video content has become a dominant force in the blitz of content/media available today on anyone’s phone, captivating audiences with its bite-sized, easily digestible format.
Motif Media partnered with Anderson Windows and The Modern Craftsman to create an impactful brand video that showcases not only what Anderson offers from a product perspective but also how its products align with the needs of contractors in the field.
With video marketing, choosing between long-form and short-form content is a decision guided by where you feel you can best connect with your intended audience, but what exactly is the difference between the two video mediums?
Video production is one of the best ways to build trust with your audience, and at Motif Media, we take pride in helping local businesses do just that.
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